Between Marx and Coca-Cola

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

Axel Schildt (1951-2019) was Professor of History at the university of Hamburg and Director of theForschungsstelle für Zeitgeschichte in Hamburg.

Acknowledgements

Introduction: Youth, Consumption, and Politics in the Age of Radical Change
Axel Schildt andDetlef Siegfried

PART I: POLITICS AND CULTURE IN THE "GOLDEN AGE"

Chapter 1. Youth Culture and the Cultural Revolution of the Long Sixties
Arthur Marwick

Chapter 2. Understanding 1968: Youth Rebellion, Generational Change and Postindustrial Society
Detlef Siegfried

Chapter 3. American Mass Culture and European Youth Culture
Rob Kroes

PART II: LEISURE TIME AND NEW CONSUMERISM

Chapter 4. Music, Dissidence, Revolution, and Commerce: Youth Culture between Mainstream and Subculture
Peter Wicke

Chapter 5. The Triumph of English-Language Pop Music: West German Radio Programming
Konrad Dussel

Chapter 6. Across the Border: West German Youth Travel to Western Europe
Axel Schildt

Chapter 7. Imperialism and Consumption: Two Tropes in West German Radicalism
Uta G. Poiger

PART III: POLITICAL PROTEST

Chapter 8. "Burn, ware-house, burn!" Modernity, Counterculture, and the Vietnam War in West Germany
Wilfried Mausbach

Chapter 9. Youth and the Antinuclear Power Movement in Denmark and West Germany
Henrik Kaare Nielsen

Chapter 10. "Youth Enacts Society and Somebody Makes a Coup": The Danish Student Movement between Political and Lifestyle Radicalism
Steven L.B. Jensen

Chapter 11. A Struggle for Radical Change? Swedish Students in the 1960s
Thomas Etzemüller

PART IV: GENDER TRANSFORMATIONS

Chapter 12. Between Coitus and Commodification: Young West German Women and the Impact of the Pill
Dagmar Herzog

Chapter 13. Boy Trouble: French Pedophiliac Discourse of the 1970s
Julian Bourg

Chapter 14. "More than a dance hall, more a way of life": Northern Soul, Masculinity and Working-class Culture in 1970s Britain
Barry Doyle

PART V: CULTURES, COUNTERCULTURES, SUBCULTURES

Chapter 15. Utopia and Disillusion: Shattered Hopes of the Copenhagen Counterculture
Thomas Ekman Jørgensen

Chapter 16. Juvenile Left-wing Radicalism, Fringe Groups, and Anti-psychiatry in West Germany
Franz-Werner Kersting

Chapter 17. The End of Certainties: Drug Consumption and Youth Delinquency in West Germany
Klaus Weinhauer

Select Bibliography
Notes on Contributors
Index